Taegan Lion
There is no argument that social media is not here to stay. That being said, it can sometimes be hard to keep up. Whether you’re a marketing employee at a huge international firm, or a volunteer at a charity, social media marketing can help you. Here are the 7 books you should read to master social media marketing.
Each of the books on this list is suggested by a Fupping contributor.
#1 Social Media Field Guide by Krista Neher
This is a fantastic book which walks you through steps to creating a successful social media strategy. The book is easy to read, not too much technical speak or theory-based content. It's full of actionable items. You'll walk away with an action plan and know exactly what you need to focus on to grow your business with social media.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Allison Chaney from Boot Camp Digital
#2 Visual Social Media Marketing by Krista Neher
Visuals are everything in social media but often we get stuck on how to create great visuals that get results. This book helps you understand why images are important but also exactly how to build images with a strategic mindset. Ultimately this is the key to creating images that get people to take action. Again, tons of actionable content and really fantastic examples and case studies.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Allison Chaney from Boot Camp Digital
#3 Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
This highlights all of the major social media outlets, Facebook, Twitter, Instagram etc. while including tangible examples of successful and flop ads. It shows marketers how to speak the language of the platform and it is highly actionable.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Casey Hill from HCG
#4 The Conversion Code by Chris Smith
This book is an incredibly valuable resource for anyone looking to learn more about social media marketing. You'll learn exactly how to generate leads through social media marketing platforms, and how to close them. He provides marketing tactics/techniques that I've never seen before. Must-read for anyone looking to educate themselves on social media marketing.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Alex Albarran from Unstung Media
#5 The 1-Page Marketing Plan by Allan Dib
The 1-Page Marketing Plan by Allan Dib, doesn't just include social media, which it does quite a bit, but it also includes other marketing channels and strategies for building an all-inclusive marketing plan.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Lucas Sawyerfrom MiniCerts LLC
#6 Likeable Social Media, Revised and Expanded
David Kerpen provides clear instructions on how business can harness the power of social media. He emphasizes engaging customers online and creating content that will help the overwhelming business side of social media seem much less intimidating.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Cory Sarrett from Online Optimism
#7 The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick
This book is great for social media marketers at all levels and for all different business sizes. The book does a great job of outlining strategies and explaining how to start from the bottom and work your way up to the top.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Cory Sarrett from Online Optimism
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