Your Marketing Sucks – Mark Stevens (7/7)

By rejecting the age-old notion that one should judge Marketing/advertising not by its creativity (winning Cleo Awards) but instead by the Return On Investment it generates, the book set off a firestorm in the marketing establishment but changed forever the way Marketing is judged. And the way it must be used to grow businesses of any size.

Want to read more reviews of this series or buy it? Check out the links below:

Contributor: Mark Stevens from authorbookings.com

Written by James Metcalfe

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.