I started my marketing agency 5 years ago after working at an agency for 8 years. I thought it would be difficult, but it was easier than I thought once I started utilizing my network. The best place to start is Linkedin, where you can export your contact list, then start sending emails and contacting people in a more precise way. I made a list of the friends, partners, agencies, past clients and started contacting them. My story was simple, I would be doing similar work with my new company, but with a different focus and much more attention given to clients on a personal level. The response was wonderful, I had several people refer me to friends, and I had a few contacts ask for proposals for digital marketing. Within 3 months, I had to quit my job in order to keep up with all of the new projects! Looking back on that strategy, it is something that anyone can implement in their career change from being an employee to a business owner. It’s a different mindset, be ready for struggle and excitement and take time to give back to the community that helped you.
Contributors: Scott Fish from 32 degrees digital