This book by Bill Stott is geared mostly towards writing nonfiction, but I recommend it to all aspiring writers, whether they’re writing novels or advertising copy. Stott does a great job of dispelling the hang-ups that most beginning writers have by focusing on big picture stuff: purpose, audience, context, and format. By turning the focus of writing on to audience and purpose, all the craft-oriented aspects fall into place. It’s a great book because it helps writers simplify the writing process when we start to overthink things and lose track of what we’re doing.
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