In terms of SEO, business owners should focus on the user intent of search queries. If you’re able to understand the kinds of questions your users are asking, you can optimize your website content so that it directly answers those questions. Rather than focusing all your time on finding keywords, try creating content around your keywords. This will get your content closer to what users are actually searching for. Nothing is guaranteed in the world of search engine optimization. However, if your site architecture and technical elements are optimized, your content strategy is in place, and you’ve implemented an ongoing “white hat” link building campaign, it is far more likely you will see improvements in rankings and continue to grow.
Contributors: Brandon Schroth from Gillware Data