Use the right metrics for link-building (2/68)

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At some point in your organic search campaigns, have you ever felt that your link-building efforts are barely moving the needle in the SERPs? Maybe once. Twice. Or every damn time. It could be because you’re either building worthless links or because you think you’re building quality links but, in reality, they’re not. How do you assess the quality of a link? You’ve probably heard of the SEO jargon referred to as ‘link juice’. So, what kind of link do you think passes a greater amount of juice?

There are many SaaS companies that sell marketing analytics and data-driven reports. From the top of my head, I can call out Ahrefs, Semrush, Moz, Majestic etc. Those are definitely the bigger players. Out of these 4, I’ve felt Ahrefs has the best crawler and metrics that determine the ranking potential of a specific page. I’m talking about UR. Higher the UR, greater the ‘link juice’ a page would contain. Here are my 2 cents: build high UR links and you’ll notice the differences. Scale processes to produce high UR links and you’ll beat them all.

Contributors: Rahul V J from Techwyse 

Written by Zak Parker

Journalist, writer, musician, professional procrastinator. I'll add more here later.

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