Branded links allow you to put your name on all the links you share online. This is great for building awareness and visibility for your personal brand. But you can also use new TLDs or keywords after the slash to create a clear connection between your name and the industry you work in. Instead of a .com, an artist could use .studio or a financial advisor could use .finance. It looks professional and anyone who connects with you on social will come to associate your name with what you do. This is ideal, as your name will be to the fore of their mind when they are looking for someone with skills in your niche. Branded links are also short, memorable and easy to pronounce, which makes them great for reading out loud at events or while networking. They are also ideal for business cards, because they are easy to type out.
Contributors: Louisa McGrath from Rebrandly