Turning an average photo shoot to an engaging video using animated GIFs: If a picture says 1,000 words, then a GIF says 2,000. Video content and GIFs get over twice as much engagement as opposed to regular pictures. If you have a product based business, pictures are imperative for promo online, especially on social media. Turn a picture into an animation by creating a looping GIF or short video. You can beef it up even more by including a text overlay of a testimony from your best customer.
Contributors: Laura Cheek from Insperience It