Nathaniel Fried
In this troubling book, Ryan Holiday outlines how he exploited weaknesses in the modern media ecosystem to get publicity for controversial clients including American Apparel founder Dov Charney. While drawing attention to some serious ethical concerns, the book also outlines a number of practical PR tactics used by black hat flacks that can be adapted for use by more scrupulous publicists.
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Contributor: Jackson Carpenter from jacksonwcarpenter.com
