Nathaniel Fried
David Neerman Scott does an excellent job of really simplifying the connection between business and consumer, and how marketing/PR fits in between. PR professionals are expected to wear many different hats nowadays, and this book helps provide insight on the changing digital climate that businesses face and how to use modern communications to maneuver through the noise.
Want to read more reviews of this series or buy it? Check out the links below:
Contributor: Jessica Rafaeil from morethanpress.com
