Trade-Off (4/7)

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[This book is] an interesting take on brands positioning themselves for either maximum convenience or maximum luxury status. Modern technology throws a wrench into this that leads to interesting conversations.

Want to read more reviews of this book or buy it? Check out the links below:

Contributor: Chris Yoko from YokoCo.com

Written by Nathaniel Fried

Co-founder of Fupping. Busy churning out content and building an empire.

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