One of the most avoidable marketing mistakes is ensuring you have accurate tracking of your marketing campaigns before you launch. I find that so many marketers are unaware of the process to successfully implementing analytics tracking. The first step is making sure analytic programs like Google Analytics are installed on your site, most people get this right. Once installed you will want to implement event tracking to track user conversions properly. If you run an e-commerce site, it’s imperative you activate enhanced e-commerce tracking so your team can see which product SKUs drive the most revenue within your campaigns.
Finally, I recommend you activate custom audiences so you can begin to segment users by behavior and retarget them accordingly.
Contributor: Dean DeCarlo from missiondisrupt.com/