Zak Parker
An increasing number of search engine experts are now telling their clients to create content pieces which support each other, and thereby increase page authority because when you write a series of posts about the thing you do, which interlink with each other, you’re building an internal content network of sorts. And Google can see that. This isn’t necessarily a new thing, but the technique has had a resurgence because links have become one of the primary ways Google recognizes content in context. Instead of paying a hundred bloggers to link to your website, which takes time and money, you can reap many of the benefits of those inbound links by linking your own content to your own content.
Contributors: Nichole ElizabethDeMeré from Purpose Beyond Product
