To Sell Is Human by Daniel Pink (3/50)

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This book explains how selling has become an important part of almost every job and equips you with tools and techniques to effectively influence others. One of the tools covered, is the ABCs of sales – standing for attunement, buoyancy and clarity. They remind the seller that in order to influence one must understand others’ perspectives, be able to overcome rejection at any step of a buyer’s journey, and empathize with customers’ problems and offer them solutions. 

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Contributors: Nathan Heider from Campaign Creators

Written by Taegan Lion

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