To Sell Is Human by Daniel Pink (3/50)

This book explains how selling has become an important part of almost every job and equips you with tools and techniques to effectively influence others. One of the tools covered, is the ABCs of sales – standing for attunement, buoyancy and clarity. They remind the seller that in order to influence one must understand others’ perspectives, be able to overcome rejection at any step of a buyer’s journey, and empathize with customers’ problems and offer them solutions. 

Want to read more reviews of this book or buy it? Check out the links below:

• For readers in the USA
• For readers in the UK

Contributors: Nathan Heider from Campaign Creators