I’m using HARO as a way to hopefully get more backlinks to both my Indiana health insurance website and my health benefits association for members of all states CompMed Rx website.
I’ve been a user for about 2 weeks. I am pretty good at checking for the HARO email every few hours and scanning through it to see if there are any queries pertaining to what I do and my experiences. So far I believe I’ve responded to 5 requests (including this one) mainly for mothers day gift ideas.
The thing that keeps running through my mind is how much is HARO costing me? Sure I’m on the free plan so most people would say nothing. However, I’m probably spending an extra 30 minutes a day scanning each email to see if anything is relevant to what I do. Then if there is something I’m spending another 10 to 30 minutes responding to the reporter. Could the time be better spent doing other SEO activities, trying to sell to or serve current customers?
I think time will tell, but for now, I’m looking for ways to reduce the amount of time I spend HAROing. One of the ways I plan to do this is setting up a keywords search in my Gmail settings. That way I’ll hopefully only get emails that pertain to my line of work and the rest will go to my trash.
Contributor: Larry Medcalf
Company: CompMedrx.com | Twitter | Facebook