‘Thought Leadership’ (1/16)

The biggest misconception I see in blogging is that you have to always extend thought leadership on a particular subject area. Readers need variety to stay engaged. As such, it’s ideal to have a mix of blogs that are informational, inspirational, personal, and promotional. Targeting this mix also makes it easier to come up with original blogs posts on a consistent basis. It’s a win-win for writer and reader!

Contributor: Charlene from charleneignites

Written by James Metcalfe

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