There are not a lot of processes in place or systems to do things so you rarely have to wait once someone gets the idea how to move forward. In big companies, it can take months of meetings and memos to get approval to even do the research to test the idea or make a change.
In startups, the category can be moving so fast that if you do not jump in to test the market it can change before you know it. Internet businesses are always on so fasten your seat belt. If you like to have certainty and lots of data before making a decision then a startup is not a good fit. Startups are constantly pivoting and course correcting as they grow so if that sounds fun then you will enjoy the environment.
Contributors: Paige Arnof-Fenn from Mavens & Moguls