Nathaniel Fried
A must-read book that will make you smarter is The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell, a writer for The New Yorker. This book is a study of trends and how one small change, regardless of how minuscule, can completely disrupt the current course of something.
Gladwell discusses how one simple shift in behavior can completely change the social environment. Reading Gladwell’s insight on trends and what causes their tipping points allows people to better understand not just common business trends, but ideas and social structure as a whole. Once we understand the process of a tipping point, we will be better equipped to use it to our advantage and have more control over our environment.
This book is so enlightening because it makes you recognize the tipping points of ideas and trends before they spread like wildfire. After reading this, you have a completely new way of looking at the world and you are smarter for it. I think it gets you out of your bubble and makes you realize that you, and anyone else for that matter, can be the cause of an idea’s or a trend’s tipping point. This book makes you think, and I think any book that gives you a platform for new thoughts is a book worth reading that will expand your intelligence.
An excerpt from Gladwell’s novel is as follows:
We are actually powerfully influenced by our surroundings, our immediate context, and the personalities of those around us. Merely by manipulating the size of a group, we can dramatically improve its receptivity to new ideas. By tinkering with the presentation of information, we can significantly improve its stickiness. Simply by finding and reaching those few people who hold so much social power, we can shape the course of social epidemics. In the end, Tipping Points are a reaffirmation of the potential for change and the power of intelligent action.
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Contributor: McCall Robison
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