Our first step is seeing what aligned interests we have with the publication and then searching for the specific writer who covers our beat. Once we identify the writer, we dive into their pieces and – if possible – do a bit of relationship building by following them on social media, commenting on their articles, etc.
This gives us a little name recognition, which helps when writers are receiving hundreds of emails daily. We also like to talk to them about one of their pieces in the pitch – asking them a question about it or complimenting them on it. That way they know we are invested and not just pitching them in a mass email. Lastly, we quickly outline our idea and ask if they’d like more information. They’re busy, so they will only ask for more if they are really interested.
Contributors: Liam O’Dowd from CimAlp UK