Taegan Lion
Beyond the basic mechanics of paid ad creation and optimization, I like to hone my copywriting skills to get more bang for my advertising buck. The Idea Writers: Copywriting in a New Media and Marketing Era by Teressa Iezzi is a great resource for the modern marketer to learn how to create attention-grabbing headlines, tell a compelling story with the least amount of copy, and get inspired by top marketer’s best practices.
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Contributors: Brin Chartier from LearnLux
