Taegan Lion
The biggest challenge/shortcoming of marketing strategy books is that they don’t incorporate innovative ideas — and the processes for generating them — in their marketing strategies. Said another way, most marketing strategy books look at the past and then extrapolate this past into the future. My book, Idea Stormers, How to Lead and Inspire Creative Breakthroughs (Wiley Jossey-Bass) is filled with techniques, processes and real-world examples of how to bring innovative thinking and new growth ideas into the process of creating a marketing strategy. Among the marketing strategy techniques in the book area: strategic continuum’s, business modeling and scenario planning, and customer/target marketing wishing.
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Contributors: Bryan Mattimore from Growth Engine Innovation Agency
