The 80/20 Principle – Richard Koch (5/32)

When we first rebranded as Prep Expert after Shark Tank, we were presented with a myriad of options of how to market ourselves with this new identity. After doing a lot of testing, we eventually drilled down into focusing on content marketing and boosting organic search. I applied the strategies from The 80/20 Principle by first finding what worked best for us, and then drilling down into those marketing channels.

For every marketer that’s looking for a way to focus their time and energy, especially when there’s so many options to work with when promoting a client, The 80/20 Principle will always help you narrow your focus successfully.

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Contributor: Shaan Patel from

Written by James Metcalfe

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