Test the Benefits (14/30)

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Content marketing is time-consuming, which makes it an expensive venture. Before hiring a full-time, in-house content marketer who will be paid a salary and offered benefits, small business owners should test different strategies with an outsourced content marketing partner. By the time you’re ready to hire in-house content marketing staff, you’ll know exactly what works for your business while minimizing the expense and risk that comes with experimentation.

Contributors: Michelle Delgado from Clutch 

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Written by Zak Parker

Journalist, writer, musician, professional procrastinator. I'll add more here later.

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