Zak Parker
Content marketing is time-consuming, which makes it an expensive venture. Before hiring a full-time, in-house content marketer who will be paid a salary and offered benefits, small business owners should test different strategies with an outsourced content marketing partner. By the time you’re ready to hire in-house content marketing staff, you’ll know exactly what works for your business while minimizing the expense and risk that comes with experimentation.
Contributors: Michelle Delgado from Clutch
