If you’re doing any kind of content marketing make sure you have concise summaries of what the page is about above the fold. A lot of website visitors are skimmers and not readers. If you want to get their attention for long enough to read, you have to include a hook at the beginning of the content that will capture their interest to want to learn more and engage with the content the way you meant them to.
Contributors: Sean Dudayev from Frootful Marketing