Influencers’ first concern is their own brand, as it should be. When an influencer feels creatively free they are more likely to continue a relationship with your brand. Let influencers know that you are looking to collaborate, not employ. The difference is that if an influencer sees you as a collaborator they feel they have more freedom, whereas an employer sets a campaign and sticks to it.
Contributors: Nate Masterson from Maple Holisitcs