It is a biography on the legendary Apple founder’s life, but more than that is a marvelous look at how to build a brand that has authenticity, identity and personality. One of the great examples from the book is the ‘1984’ commercial that is still regarded as one of the most notable television commercials of all time. Steve was full of great ideas that can be relevant to any business owner.
Contributor: Paul Burke | Twitter
About: Paul Burke is the CEO and Founder of RentHoop. Named as one of the most promising housing apps of 2018 by Forbes and featured in NBCNews, USA Today and MTV it is being called the Tinder for Finding Roommates.