Whether you own your own PR agency, or work at an agency or in house at a brand, this book brings you fundamental skills that can change the way you think in business. As a business owner, I am always looking for ways to improve my management skills, my client relations skill and overall business skills.
I strive to improve in my career every day and Simon has a way of really breaking down the importance of relationships and how to treat the people around you. As publicists, life skills are just as important as press-release writing, or pitching and his books teach you imperative skills to become a strong leader. That is priceless to me!
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Contributor: Cristina Gordon from cbeepr.com