While two-day, free shipping is starting to become the norm for retailers such as Amazon or Walmart most smaller retailers charge around $8 for standard shipping. This can lead to a lot of wasted cash if consumers plan to make multiple purchases over a short amount of time.
In addition, many retailers will make shoppers pay for shipping if they want to return an item, meaning they will spend an average of $16 on an item they don’t even want. But if they head to the actual store, consumers can save themselves money on shipping and they’ll know immediately whether it’s something they want to keep or not.
Contributor: Sarah Hollenbeck from black friday