In a world where everyone has their own ecommerce store, it’s easy to take what you are given in terms of content and photos from a product or brand. For instance, if you started an athletic wear ecommerce store, you could simply copy the product descriptions and load them into your store. You and thousands of other online retailers.
This is one of the biggest mistake an online retailer can make and it provides zero Search Engine Optimization (SEO) value. When you have the same descriptions as 1.000s of others, Google treats your product pages as duplicate content and will not reward you with strong organic rankings in Google. Write your own product descriptions, or you will be wondering why you have zero sales.
Contributor: Scott Fish from 32digital