This could not be further from the truth. But, there have been many businesses that have been burned by SEO companies that used black hat tactics and had their websites delisted in the process, at the worst. In many cases, the websites were penalized to the point where it was hard to rank and they swore off SEO and could never recover from the penalties.
- Make sure that the SEO company has a good reputation.
- Ask them how they will build backlinks. Avoid companies that mention PBN’s or outsourcing.
Contributors: Rich Huey from Amp It Up Media