Search Engine Optimization (SEO) of all your social media accounts. Use location and keywords all throughout your website, blog, Yelp, Google Business, and all social media platforms. Be consistent across all channels. Wherever your company is based out of, or if it works in numerous locations, make sure you use the location on your website. It’s great to know what your company does, but the customer searching needs to know where your company is located. We advise all of our clients to utilize location in their SEO because it is a simple yet effective way to rank higher on Google searches.
Contributors: David Mitroff from Piedmont Avenue Consulting, Inc.