For the most e-commerce companies and businesses, we found out that the most effective approach is to build a remarketing social media campaign and to use the “lookalike audiences” targeting option. This can be done especially on Facebook Ads. With this feature, we generate a Facebook code snippet (the Facebook Remarketing Pixel) and put it on our client’s site. This code will track and collect information for website visitors and we will create a lookalike audience list – people with similar interest who never visited that site before. For example, Facebook can target people with similar age group, interests, and other demographic factors, and so these people have higher likelihoods to buy your brand/product/service. With this remarketing campaign, we can target qualified prospects with a relatively cost-efficient and, essentially maximizing our ROI.
Contributors: Mike Khorev from Nine Peaks Media