Relevance Raises Response by Bob Bentz (2/50)

Relevance Raises Response has something of value for every marketer from beginner to student to the advanced level. Always ahead of the curve, Bob Bentz has decades of experience in marketing, IVR, 800 and 900 numbers, ringtones, and now social and mobile marketing and he covers all areas in depth. He is truly a thought leader in this industry. Unlike other books in this space whose information and statistics can become outdated before the book is ever published, Bentz refers readers to a SlideShare account where the information is constantly updated.

Want to read more reviews of this book or buy it? Check out the links below:

• For readers in the USA
• For readers in the UK

Contributors: Barb Breeser from Purplegator