When picking a company tagline you want to make sure you are choosing one that reflects the image you want to portray for your company. Make sure the tagline represents the product or service you are offering well. In addition, try to pick a tagline that shows your customers what your company is offering. In other words, what your product or service can do for them. Finally, make sure your tagline stands out in the crowd. Try to pick words that stand out to customers since your tagline could be the only thing your customer might see before moving on.
Contributors: Andrew Rawson from Traliant