Don’t be too aspirational (7/22)

List item

No Title

No Description


Sure, companies like Apple and Nike can get away with having a feel-good tagline, but when Steve Jobs first started out Think Differently wouldn’t have meant much. So curb your tao-ism and don’t make people guess what you do. Instead, write down a few sentences about your company and what it does. Then continue trimming it down until you’ve reached a headline that really speaks to the what behind your company. 

Contributors: Lauren Gilmore from PR&Prose

Written by Zak Parker

Journalist, writer, musician, professional procrastinator. I'll add more here later.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.