Zak Parker
Some of the app’s that I use the most, have very strong referral programs, that give me an incentive to refer a friend. Uber, Evernote, Ritual and many more use referral program incentives to get more people on the app, by offering extra points, credits or cash back when you refer someone. This is a method that can work for any business, not just mobile apps. At one point, Uber was offering $30 in referral credits, which is enough to cover multiple rides and get the rider hooked on using the app. When attracting a new user, the application’s stakeholders need to think about 2 large rivalry factors: a user acquisition cost, and the users lifetime value.
Contributors: Jenna Erickson from Codal
