Present your team as much as possible (7/20)

The project lives and dies on its team, so the more you talk about it — the better. The best way to do this is to have pictures and short bios for all team members. 

However, publicly disclosing your team members may put them at risk, so you might want to think it through. In that case, you may reveal only the C-level officers of your company and have very detailed bios for each one.

Contributor: Alex Blazhevych from bonpay.com