Make a bullet point list of the type of posts that you can offer – either one post, a 10-part series, a Q&A with readers or social media followers or an expert to fill in their editorial needs. Even though you may need to find different ways to customize it for each site, pick one heavy hitter topic like The #1 tip for XYZ for your business. Something that all outlets will be interested in.
Contributor: Jennifer Fortney from CascadeComms.com