Although this is geared towards those in for profits, it helped me understand a bit more about why people make the strangest decisions – especially when it comes to changing their minds about animals, volunteering and so on… why they don’t do what they say or say what they are doing. It helped me from being as frustrated about some things- and helped us strategize in terms of donor management and increasing fundraising efforts.
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Contributors: Jamie Thomas from Motley Zoo Animal Rescue