Taegan Lion
This is the first book I have read that truly expanded the concepts of Trout and Reiss, the legendary pioneers of branding and differentiation. In this book you learn the concept of becoming a category king vs. just focus on a niche. Truly powerful book that has really impacted how we view the future of our company.
Want to read more reviews of this book or buy it? Check out the links below:
- Listen to this book FREE on Audible with a 30-day trial
- For readers in the USA
- For readers in the UK
Contributor: Ray Higdon from Higdon Group
Ray Higdon is in my opinion the best of the best!