I wrote this book to educate people on exactly what public relations is and how it works, and came out of a class I taught on the same subject at SCORE Chicago for five years. The secret to every great company is their ability to tell their story well, not just to media for PR but through their website, social media, advertising and more. I walk people through understanding the media, how to think like a journalist and how to develop their compelling business story. The book includes worksheets and tasks to help an entrepreneur understand what their story is and how to tell it across all platforms to create a successful strategy for growth.
Contributor: Jennifer Fortney | Twitter | LinkedIn
Company: cascadecomms.com | Facebook | Twitter