Pillar Pages & Internal Linking (14/68)

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A lot of older blogs have a wealth of hundreds of articles published, but unfortunately, the internal linking is all over the place. Because you had no content initially, your old posts do not link to fresh content, while the fresher content link to too many of your posts. Use topical clustering in your internal linking strategy. Let me break this down for you.

Start by going through all your existing content and classify them in a handful of categories or topics. Then, go through some content maintenance: merge redundant articles and refresh some older pieces with a better structure, new infographics, and new links. Finally, craft a pillar page for each topic.

A pillar page sits atop a related group of published articles in order to summarize them all in one place. Each of these articles will be linked to from the pillar page. Ideally, a pillar page is the entry point for all people interested in this topic. If they want to read more, they can visit these more in-depth links. Also called hub pages, these are generally longer in order to reach topical comprehensiveness.

Contributors: Lazhar Ichir from TopicSeed

Written by Zak Parker

Journalist, writer, musician, professional procrastinator. I'll add more here later.

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