You need to pick the right person to write your company’s blog posts. Whether you choose to have a part-time content writer or ghost-blogger to write your posts, is up to you. The posts on your blog need to convey the same tone, voice, and sentence structure to establish and maintain your company’s brand. Similar and well-written blog posts can drive your website visitors who read your blog to other pages on your website.
Your content writer should also be able to understand and effectively use keywords that your target audience enters in a search engine. Your content writer needs to use keywords that your competitors use to drive traffic to their blog in order to drive traffic to your blog. Once you have people reading thoughtful and engaging content on your blog, you are much more likely to have your readers explore the rest of your website. This can help improve your business’s conversion rate regardless of the service or product that you sell.
Contributors: Peter Ventura from Peter Ventura Law