Overreactions from Data (1/10)

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People absolutely listen to market research. However, the quality and granularity of the research is critical. Many companies overreact to market research – they see a new trend and and striking numbers and, whether out of fear or greed, jump on it without thoughtful consideration. Sometimes those trends don’t apply to their geography or target customer base.

Contributor: Chris Lee from purposeredeemed.com

Written by James Metcalfe

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