Assumptions, intuitions, and hunch feelings should be thrown out the window. Market research should be your number one priority in defining your marketing strategy because this data reveals if people NEED or WILL BUY your product or service. Market research ties into market validation. How do you know your product is in demand? You don’t. This is why you need to perform market research to help you figure out where to find those customers.
Contributor: Vicky Llerena from socialvibesmedia.com