No B.S. Direct Marketing by Dan S. Kennedy (2/56)

No Title

No Description

This book focuses on shifting your marketing strategy to direct marketing. That means marketing with the sole purpose to produce ROI. No brand building, unless as a byproduct of your direct marketing efforts. Advertisements should have an offer, a call to action, and a reason to act now. The results of individual ads will be measured. You will develop a control ad and test others variables against it. It’s all about results-focused marketing. If it doesn’t produce ROI, can it.

Want to read more reviews of this book or buy it? Check out the links below:

Contributors: Pat Crawley from Crawley Consulting 

Written by Taegan Lion

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.