I heavily rely on Instagram for my business and here is my strategy. Firstly, choose people whose following is in the same niche as yours. For me, that’s fit pregnant women. Secondly, don’t aim too high. Those who have tens of thousands of followers have very high expectations from brands. Thirdly, treat them as if they’re rockstars. And lastly, I interview them for my personal blog and send them a product as a thank you. This ensures that they are invested in your success and they are way more enthusiastic about promoting you.
Contributors: Maryna Shkvorets from Mars and Stars baby