Ben Skute
One important way that content marketing helps local businesses market themselves is that it helps keep their Web presence fresh and vibrant looking. If you have a local business and visitors see that your blog or resource pages haven’t been updated since, say, 2015, potential customers may wonder if the business is active or worthy of patronizing. Of course, search engines also consider the ‘freshness’ of a Web site’s content when determining rank and relevancy, so that’s another benefit.
Contributor: Jason Zasky from Failuremag
